Updated: May 15, 2019
It's teamwork between businesses. The aim is to create a mutually beneficial marketing campaign, which helps all involved meet their business objectives.
Saying this, Partnerships needs to have clear communication between both parties. This can go a long way in developing a solid working rapport. Open and effective channels of communication between members of the partnership will make sure there are no misaligned expectations.
How do we kick start the Partnership?
We really need to find out all the nuts and bolts about your business, so we take a thorough brief to discover all the answers.
We need to know exactly who you are appealing too, and product/service information so we understand your business inside out.
Together we will work out what you want your customer to do. This includes finding out what the customers problem is, how they feel about your product, brand or service, and why they are likely to believe your advertising promise.
We will look at market dynamics and business history. It's also import to discuss the strengths and weaknesses of your competitors.
In fact, having a partnership with an external person/company is really like having another employee that shares your company visions and values. If you’ve tried some things in the past that worked well, or that failed miserably, it's important to share those experiences to save time and create a great campaign sooner.
Why a Partnership is Good?
-Small businesses can struggle with the marketing side of things , as they don’t have the time, money or resources to dedicate to a marketing plan.
-Rather than being a ‘one man show’, a partnership for your marketing needs can be a cost-effective way for small businesses to increase brand awareness, get more customers and achieve growth.
-It's more cost-effective and efficient to be in a partnership, as you are effectively doubling your man power without the expense of an internal marketing team.
-Partnerships help in developing and maintaining positive long-term relationships, which help each other out.
-Two heads are better than one, as we can harness the strengths and abilities of each other.
-Partnerships expand development opportunities by being exposed to new perspectives and expertise.
-Strategic partnerships enable teams to bring the best of their talent and strengths forward. Every person and every business have unique strengths, so honing your partnership strategy to play to those strengths will let you shine.
-Partnerships generate functional and creative solutions.
A partnership with a copywriter is an affiliation where a connection is built with an understanding of your clients, your business and your goals.
Throughout this union we share ideas and concepts and work together in producing the best outcome for you, with a shared goal in mind.