GOOD COPYWRITING PULLS AT PEOPLE'S EMOTIONAL STRINGS
For example, you may have a baby product and desire to reach out to new mothers. We can all assume that most mother’s maternal instincts are to love, protect and nurture their baby. However, a copywriter needs to Be the Mother , and understand how they feel, what they crave and what they need.
By effective storytelling, we ignite consumer instinct by demonstrating to the mother how much easier their life would be with your baby products. Then we show them how they can get their hands on your awesome goods!
Speed dating article, a fresh, fun take on the pitfalls of speed dating. This was fun to write and it was very well received.
Client: Cool Cow Rugs
Project: Website copy
being comfortable with yourself
liking what you see
getting onto a good thing
there for the long-term
feeling a touch of paradise
not trying too hard to be cool
WHERE TO TAKE YOUR LAPTOP: St kilda’s Best WIFI Cafes
In St Kilda, you have to hunt around for the hangouts with delicious coffee and free WIFI. They are few and far between.
But it’s better than sprawling out on your bed like Carrie Bradshaw and even if you don’t get any work done, you can still sip on delicious flat whites and gaze out the window reflectively.
Here are the best workplaces in St Kilda that I have found...
THE SUNDAY AGE
A flying visit to Jambiani, Zanzibar
Tired of trudging through sooty Dar es Salaam markets to fill in time during a 2-day flight layover, I found a Wi-Fi cafe and checked in on Facebook. Luckily for me, a friend immediately came to my rescue and insisted I took a 20-minute flight over to Zanzibar.
With some quick research and flying off a few emails, I found a room for two nights and was on my way to the chilled-out beach of Jambiani.
Arriving at the Zanzibar airport, a willing taxi driver whisked me off for AUS $50 (recommended rate online).
As we approached Jambiani, the roads got narrower and bumpier and the buildings became more primitively constructed with mud walls, threaded palm leaves for shelter over the window openings and thatched roofs galore.
Squeezing down a skinny, dusty lane, I was thrilled to see that my booked accommodation really was at the beachfront. The front lawn was sand, and a hammock swinging between 3 coconut trees was virtually over the edge of the breaking water.
WHICH BATH ARE YOU?
One size may fit all, but one bath does not. That’s why we’ve got a bath for every body. Six to be precise. All designed with one thing in mind- the perfect match for your body, mind and mood.
1) THE CLAW BATH: FOR ROMANTICS BIG AND SMALL
If a little romance is in the air then the four-claw tub is the solution. With charming ornate feet, this bath stands independently like a sexy Greek goddess.
Why not scatter her a few rose petals; turn on Beethoven’s Fur Elisa; light a shimmering scented candle and step into her delicious...
Lets talk baths...
If you are looking for the wow factor, claw baths are a must!
These baths stand on 4 claw feet and come in various materials.
The alcove bath, also known as the recessed bath is the most commonly seen bath today. Usually installed against a wall, they usually have a shower head over them. etc...
HOW BLINKERED WAS I?!
A starry-eyed single white female. That was me when I announced to family and friends I was heading to Uganda; a decision based on an appealing brochure seducing me into travelling as a paying volunteer. My destination would be a managed orphanage where I would be able to “share skills, ideas, values, languages and cultural differences, making a meaningful contribution to children's lives”.
The brochure stated that my payment to them would cover registration fees, collection from the airport (which is another story in itself), and my basic living expenses. I was going to make a significant difference. I was going to share my painting, sewing and gardening skills with the children; I was going to give them the love they were missing from their absent parents; I was going to share travel stories that would open their eyes to possibilities beyond their limits.
My romantic expectations were instantly thrown into disarray ... read more
0437 089 765
Client: Monica Fleck
Project: Business Card
LIVE IN THE NOW WITH A NOD TO THE PAST
A glamorous life is yours at The Lyric.
On the site of one of Melbourne’s very first theatres, the Lyric Theatre has been beautifully reimagined as a series of chic apartments impeccably designed by Hayball. Located in the heart of vibrant Fitzroy, and with the CBD within walking distance, The Lyric offers sophisticated inner city living in a class of its own.
The Lyric Apartments
Something to sing, dance and Ka-ching about.
With a layout and interior design that will make your heart sing.
With light filled spaces and natural timber floors that make you want to swing.
With the city nearby, a brisk walk makes it well within range.
Not to mention stamp duty savings that fill your pockets with more change.
Contact us now to secure your very own Home Lyric Home.
RADIO ADVERTISING SCRIPT
client: UBER EATS
SFX: sound of spoon scraping a pan.
V1: My Curry has stuck to the bottom of the pan and burnt. Our guests arrive in an hour- we cant eat this!
V2:Don't worry hun , I'll use my UBER EATS APP and we can get a tasty curry delivered to the door in no time
Voice over: With the Uber Eats App, you get a wide selection of great restaurants in your neighborhood providing prompt delivery. Just download the app UBER EATS on your phone.
SFX: sounds of guests eating and chatting.
V3: This curry is one of your best yet.
V1: (Whisper) Thanks honey for the help and UBER EATS.
MELBOURNE GURU HAD ME AT HELLO
Allan and his team are wildly passionate about all the delicious food found around this historical city of Melbourne. What better way to explore the city than to eat your way through it?
HB Sharon Purcell: Can you remember the exact moment you launched Melbourne Food Experience?
Allan Campion: Yes, Melbourne Food Experiences was launched on the 1st July 2013. It quickly expanded beyond tours to offer progressive dinners, corporate entertaining, team building classes and private events. I could never have imagined that my love of cooking as a young man would lead to the work I do today. I basically have the best job in town!
.. read more
STEAM SMOOTH WITH STEAMFAST.
Client: The Intermedia Group
Project: Hospitality Business article
OUTDOOR WINTER DINING INSPIRATION - FROM OVER THE DITCH
Winter is coming and you can’t beat Mother Nature, but you can certainly work with her.
Over the ditch, the savvy restaurateurs in Melbourne are prepared for the winter months, providing well designed outdoor spaces where the clientele are kept warm, whilst relaxing and enjoying their outdoor dining experience, enticing them to order more food and drink and giving them a reason to stay and indulge in the ambience for just a while longer.
Make no mistake, an appealing restaurant fit-out increases profit and turn-over, and that’s why we need to spend the extra time and investment, ensuring we provide something just a little bit special.
A BRAND NEW EVENING AT THE ESPY
As we stepped into the Espy for our first taste of the new renovations, a flood of memories melted away. Gone were the usual eclectic clientele, the dirty mayhem of mismatched furniture, and stale beer tangs that once upon a time reeked from the floorboards.
It was an evening of brand new memories: glamorous girls in fancy frocks and heels; guys with shiny shoes and gelled back hair; tastefully coordinated furniture; fruity cocktails perfuming the new and improved Espy.
Before we immerse ourselves any further into the unfamiliar and reborn Espy, let’s step back... read more