So, you are sitting sipping a refreshing long Island tree on your beach deck chair when the sand beneath you begins to shake. Is it an earthquake or a Tsunam...

Is working from home all it’s cracked up to be? My answer is a conclusive yes. However, sometimes it requires a ‘Wonder Women’ ability to stay motivated and ...

In a nutshell, it’s an online data searching technique. The word ‘semantics’ is the study of meaning and relationships between words. So, when someone is sea...

Not anybody can be a copywriter. A good copywriter should be good with their grandma (Malapropism intended) Grammar guidelines Language changes every year an...

Colour has an enormous effect on our attitudes and emotions. I recently went to visit a friend who had painted her bedroom walls rose pink. I felt like I was...

Be Inquisitive Living the dream and following your passion can be stressful, especially if you don’t know what you are truly passionate about. If this sounds...

1. Make scanning the page easy People don’t read website content the same way they would read a book. They look at the heading, then scan down to the left an...

Having a thorough understanding of your customers is the key to achieving your top business goals. Whether you’re trying to build up the customer experience,...

I’ve been clenching onto a hot water bottle for many chilly winter nights. I find them extremely comforting as sometimes going to the local bar on Saturday n...

In St Kilda you have to hunt around for the hangouts that offer both delicious coffee and free WIFI. They are few and far between. But it’s better than spraw...

Going to the cinema wouldn’t be so painful if other people didn’t insist on going at exactly the same time to watch exactly the same movie. You pay a $20 for...

Back when I was a child, it was easy for a brand to decide on a story and get it out there with little risk of any negative feedback from the public. Today, ...

MY TRUTH: MICHAEL KELLY Exeter is an idyllic small country town outside of Sydney and this is what shaped me- I learnt a strong work ethic from my tough and ...

It's so much easier nowadays to set up an online store. But that doesn’t mean the revenue will immediately start pouring in as soon as you set one up. Think ...

I’ve completed a few International flights myself. They can be one of the most tiring and unglamorous experiences of your life. I mean, who likes dozing off ...

Simply put, backlinks are a bridge from one website to another website. In the early days of the Internet, search engines were very simple, and just used ke...

You know you have the best chefs in the business; you know you only use fresh ingredients; plus, you know that your Grandmother's secret recipe for home-made...

Copywriting can be hard to understand if you use lots of long words and long sentences. In general, a guide to readability is: Less than 8 words- VERY SIMPLE...

To sell any product or service you need great words that communicate your message clearly to your potential customers. Great copywriting is the link between ...

WHAT IS LOCAL SEO? If you’re a local business who wants to sell your products or services to a local audience, you want to be ranking as high as possible on ...