Sharon Purcell is the LIONESS COPYWRITER

MY COPYWRITING INSPIRATION:

The Lioness is a patient, skilful and strategic hunter. Using her as my inspiration, I take care gathering my research so that I can get to know and anticipate your customers.

 

Don't worry, I don't bite!

MY COPYWRITING JOURNEY:

The Lioness is a patient, skillful and strategic hunter. Using her as my inspiration, I take care gathering my research so that I can get to know and anticipate your customers. Then as soon as I find clarity, I run with it!

My love for ideas and words started during my Bachelor of Leisure Studies, (Media and Communication) In NZ assignments for The Meteor Theatre, Hamilton East Toy Library ,The Waikato Times,TVNZ, Review Publications and the Ciao magazine. During this time I took creative briefs, wrote advertising copy, and worked closely with advertising agencies. I learnt about the creative process and about optimising brand awareness and driving sales for your clients.

 

For you this means I can offer you creativity that communicates, influences and inspires action.

 

I worked with and was mentored by NZ author Nicolette Connors, and NZ media editor, Tamara Rubanowski, after which my career took me to MediaWorks, working on a portfolio of premium brands covering radio, print and digital platforms.  I developed sales and marketing strategies, wrote endless communication briefs, promotional and advertising copy and most importantly learnt that optimising your brand for the digital world was quite a process, and every business was at a different stage of the journey. 

 

In Australia many senior sales roles have strengthened my experience in creating sales proposals, business emails, and pitching solutions to clients.

 

I know how to develop a long-term strategy that gives you a sustainable competitive advantage.

 

MY MOTIVATION:

Travelling to remote countries, has illuminated my thinking and my world. I've learnt that people everywhere have the same basic desires, wants and needs.These qualities create powerful emotions, which are hands down the main instigator for buyers choices. From my diverse life experiences, I understand human behavior and psychology.

 

Working as a freelance copywriter gives me the skills to craft ideas and creative content that your audience will not only embrace, but act on.

If you want an original and authentic message for your business that takes you from average to excellent, please introduce yourself and let's get started.

 

I look forward to meeting you!

 

My love of ideas and words began with my Bachelor of Leisure

Studies, majoring in Media and Communication.

 

This was my ticket into the world of advertising, where my experience included working at The Waikato Times, TVNZ, SigningOn, Review Publications, and the Ciao magazine.

 

From these experiences, I offer you creativity that communicates, influences and inspires action. Learnt from taking creative briefs, writing advertising copy, and partnering with advertising agencies.

 

All these skills assist in driving sales for your service or products.

 

I also worked with and was mentored by NZ author Nicolette Connors, and NZ media editor, Tamara Rubanowski, after which my career took me to MediaWorks.

 

Here I worked on a portfolio of premium brands covering radio, print, and digital platforms.

 

I wrote endless communication briefs and came up with original ideas for promotions and advertising copy for my business clients.

 

Through collaboration with my clients, I developed sales and marketing strategies and learnt about the process of optimising a brand for the digital world.

 

More recently,  senior sales roles have strengthened my experience. I have created sales proposals, business emails, and pitched solutions to loads of clients.

 

 

MY COPYWRITING MOTIVATION:

 

My thinking and my world have been illuminated through travelling to some remote countries.

 

I've learnt that people everywhere have the same basic desires, wants and needs.

 

 These qualities create powerful emotions, which are hands down, the main instigator for buyers' choices.

 

Do you have a project you would like to chat about? 

 

 

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